34% Increase in Conversion Rate
All Saints value their customers above everything else. The company identified an online frustration for their customers, something they call ‘the bit after the magic happens’ and we call ‘the checkout’! The solution for All Saints? Removing a roadblock by implementing Amazon Payments, allowing the customer to use their payment and address details already saved in Amazon to complete their purchase. The results? Within 7 weeks of implementing Amazon Login & Payments, All Saints saw their online conversion rate increase by a whopping 34%! The time it takes to checkout has been reduced from around 90 seconds (if customers had their card handy!) to just 30 seconds.
“Everyone trusts Amazon. Everyone shops with Amazon. They’ve tackled the fact that we don’t have to remember our credit card, or which address we want to send to … So I don’t have to find my wallet or my credit card or anything. I can just click and checkout.”
Rich Ascott, Global Digital Director, All Saints
2017 delivery quick win
Amazon Prime started the trend of a delivery membership, with more retailers quickly following including retail giant ASOS with ‘Premier’ – offering a 12-month unlimited next-day delivery for £9.95. Why is this so great? Customers are far more likely to return to your site and purchase again if they have signed up for a delivery membership, and because the membership price has already been paid the customer simply sees delivery as ‘free’ for each purchase, instantly removing the barrier of additional fees after items have been added to the basket.
The Poppy Shop Delivers Ecommerce Excellence
The Royal British Legion is dedicated to ensuring the online experience its customers journey through is engaging, seamless and relevant. The company has shown its dedication by implementing a highly intelligent, artificial intelligence-based personalisation solution. The implemented software, PureClarity, collects behavioural data such as pages viewed, products purchased, searches conducted and time of day visited from each individual customer and uses this information to recommend products and categories to the visitor in real-time as they browse. That means each time a visitor browses through The Poppy Shop website they receive a different experience as the system continuously learns. The website can even feature personalised promotions tailored to each type of visitor! The results? A highly relevant, innovative user experience for customers of The Royal British Legion.
Castelli Cafe Loyalty Rewards Program
The UK home of Castelli high performance technical cycling apparel, Castelli Cafe, has recently launched its new tiered membership program. The program is extremely simple and effective, signed up members receive Free Express Delivery on all orders over £50 and have the opportunity to collect live, digital points as they shop. For every £33 spent, customers receive 1 point. After 12 points, the customer is sent a £60 voucher – completely free! All of the points are stored within the account section online, allowing customers to log in and see their current points total. Castelli Cafe also run additional promotions for their members such as double points. The result? More members, loyal customers and a higher average spend.
Consistent UX & Design
Ensure each of your channels has a consistent look and feel. If you run a promotion, carry the campaign through to every channel whether it be online, emails, Facebook or in store.
Store Finder with Geolocation
Make it simple for browsing customers to locate their nearest store on their mobile device by enabling automatic geolocation on your mobile store finder.
Click & Collect
72% of shoppers now use Click and Collect, with 17% of customers stating they would abandon a purchase if a click and collect option was not available.
In a recent survey, 82% of customers admit to consulting their phones on purchases they’re about to make in a store. Use reviews to encourage a purchase with social proof.
Douglas Radburn of PureNet
Key Ecommerce Omni-channel Features
PureNet Magento Team Lead, Douglas, shares his top tips for how can bridge the gap between online and offline and discusses the key omnichannel ecommerce features in detail.
'Most Impressive & Innovative' Missguided
One of the most enjoyable mobile experiences we have found has been developed by empowering, bold and forward thinking online fashion brand, Missguided. With 75% of the brand’s customers engaging with the site using a smartphone, Missguided dedicated its focus on developing a seamless, fun and extremely simple mobile experience (and we think they’ve done a pretty good job!). Here are a few of the features we love…
- Bright, clear, easy to understand and brand loyal
- Extremely simple navigation with smooth scrolling
- Collapsed ‘Sort by’ and ‘Filter’ options on Product Listing pages
- ‘Back to Top’ just when you need it
- Clear, high-resolution imagery
- Social sharing (including Whatsapp, Facebook and Pinterest)
- Size guides and delivery information available in pop-ups on each product page
- Real-time shopping analytics including ‘5 people looking at this right now!’
- One page checkout with a PayPal payment option
- Search autocomplete and filtered results
Customer service and Sales 24/7, 365 days per year using
Artificial Intelligence & Automation
“We think you should message a business just the way you would message a friend,” — Mark Zuckerberg
Chatbots themselves have been around for decades, however we have recently seen a shift in the way brands are using the software within ecommerce and experts predict that this trend will continue to grow. Chatbots are already being utilised by some online retailers such as H&M and 1-800-Flowers, allowing customers to find new products or order a bunch of flowers using Facebook Messenger.
Chatbots enable brands to communicate with their customers across multiple channels and using their own language, something that seems to be very appealing to generation z. Chatbots, however, are still undergoing development and, as such, have not been perfected as yet – we would recommend reviewing the use of Chatbots in a few months’ time once more case studies have been released showing the true value of the innovative software.
Thanks to our sources
© Copyright PureNet Solutions Limited 2006-2016. All rights reserved. Company No 6013169.